In this episode Otniel Ben Amara, a data geek. co-CEO of Dojo BI, a 360° data studio for growing startups, stops by to talk to us about working with data to improve your product.
Elad Levy, Head of growth at Fixel, shares his journey from marketing Junior to the Technical Marketing expert.
Learn about the challenges of transitioning from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup
The super-bowl ads are the biggest advertising event of the year.
In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us – good (You did good Pampers!) and bad (yes, we’re looking at you TurboFax creepy ad!).
Danielle Sharabi, Head of Gett Delivery’s growth, shares insights and tactics she in her 5 person team used to grow Delivery withn Gett.
She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even means) and how thinking differently and being scrappy can help young companies to win the game better than huge media budgets.
Magali Bursztyn, community manager at Waze and ex-Wix talks about managing a product-community.
In this episode, Magali shares how to get users engaged with your community, how to create a culture where your users are a part of your product and you become a part of their lives.
Yan (Yanko) Kotliarski , VP digital at Atreo and one of the most well-known Performance marketers in Israel talks marketing strategies and B2B tech startups.
Learn why most B2B tech startup fail at telling their story, how most marketers make the mistake of putting tactics ahead of strategy and how to do a proper buyer’s persona.
Amir Shevat managed the Startup Ecosystem Development for Google, was the director of developer’s relations for Slack and is now in charge of building products and tools to enrich the developer’s experience for Twitch.
Learn how developers can leverage Twitch and why it is the future of broadcasted sports and interactive viewing experience. Get processes, project management, and building better products for your users strategies from Amazon, Slack and Google
Michal Lupo, Growth Product Manager of Monday.com ’s, The visual project management platform that’ raised over $80 Million, shares the inside details of the company’s growth processes.
Learn how the company chooses their focus KPI, ideate and run the experimentations cycle to help grow their product’s retention and adoption rate.
Ariel Assaraf, Co-Founder and CPO of Coralogix stops by to share his insights on how to market to developers.
In this episode he debunks the myth that developers are an audience that is “allergic” to marketing, how to get your first big clients as an early stage product and what do customer really buy from your when they sign that contract.
What did we learn from interviewing companies such as Elementor, YOTPO, FuckUp nights, Poptin, Hypr, Momento and our other amazing guests?
In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. We talk about building communities, re-thinking process, product perfection and feature marketing – and so much more.