Ep. 023: Strategy vs. Tactics! with Yan Yanko.

Yan (Yanko) Kotliarski , VP digital at Atreo and one of the most well-known Performance marketers in Israel talks marketing strategies and B2B tech startups.

Learn why most B2B tech startup fail at telling their story, how most marketers make the mistake of putting tactics ahead of strategy and how to do a proper buyer’s persona.

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Ep. 022: Building products for developers & lessons from Google, Slack & Twitch

Amir Shevat managed the Startup Ecosystem Development for Google, was the director of developer’s relations for Slack and is now in charge of building products and tools to enrich the developer’s experience for Twitch.

Learn how developers can leverage Twitch and why it is the future of broadcasted sports and interactive viewing experience. Get processes, project management, and building better products for your users strategies from Amazon, Slack and Google

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