Ep. 33 Do you have what it takes to be a CMO? (With Efrat Fenigson)

Listen on Apple Podcasts | Listen on Spotify | Listen on Overcast

Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics. 

From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights. 

In this episodes Efrat shares some amazing insights on how to setup your startup marketing – from strategy to tactics, how to think like a CMO (and why most startup marketers don’t) and the importance of building a personal brand.

In this episode you’ll learn:

  • How to start marketing in a niche market
  • The importance of really knowing your target audience
  • Why online surveys aren’t good enough when it comes to building personas
  • The process for branding and positioning your startup as an industry leader
  • How to think strategy before tactics
  • What are the key differences between someone who’s a good marketer and a good CMO
  • The future of CMO’s
  • What you need to become a great CMO
  • Building a personal brand
Do you have what it takes to be a CMO? (With Efrat Fenigson) – New #strikegold episode Click To Tweet

We hope you enjoyed this episode!

  • Share your thoughts with us in the comment section below.
  • Click here to easily share this show on Twitter 
  • Follow us on Instagram

Want to help us make an impact?

A big thank you to Elad Levy for joining me this week. Until next time!

  • Leave a review on iTunes. (Ratings and reviews really help us improve!)
  • Don’t forget to subscribe on iTunes.

Leave a Reply

Your email address will not be published. Required fields are marked *