Ep. 005: Is Influencer Marketing Just a SHAM!?

Listen on Apple Podcasts | Listen on Spotify.

In this episode we talk about influencer marketing – does it actually work is it all a sham? What does it take to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?

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More on this episode:

  • Is influencer marketing real or is it just the sham?
  • What it takes to create an impact with influencer marketing (and what are the common mistakes)
  • What is the one metric you should care about when choosing the influencer
  • Are Brand rivalries is it worth doing?
  • What is the one element that will make or break your brand rivalry campaign
  • Are you hitting your emotional cues in your advertising?

Honorary Mentions:


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A big thank you to Elad Levy for joining me this week. Until next time!

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