Episode 011: How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]

In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).

Do you think it was pure luck and guesses? no no. There’s a process here – and Yoav talks about it all!

Check out the episode here:

You can also listen to the podcast on



Google Podcasts


And more (on the sidebar)

Do you think we have great audio quality?  Write a thank you letter to Rise – for hosting us in their podcast booth. 

More on this episode:

YOTPO,  is a full suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals for e-commerce. listening to this episode, you will learn:

  •  Why did Yoav decide to have one stakeholder per department when going into the redesign? 
  • What’s a website design MVP and how it came to be a crucial role in the team’s process.
  •  How does “design lead content” process looks like
  • How to do  a whole redesign without any customer interview
  • What metrics did Yoav’s team track to do a great redesign
  • What tools did they use
  • And so much more.

Mentioned on this episode:

Leave a Reply

Your email address will not be published. Required fields are marked *