Episode 018: Elementor’s untold journey to 1 Million users!

In this episode, Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.

Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continue to grow its popularity and its secret sauce to its success.

Elementor is one of the leading (if not THE leading) WordPress theme builders, and ranked 20# in the overall WordPress Plugin popularity chart.

Check out this episode to learn how they went from 0 to 1 Million active users in less than 2.5 years.

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Episode 017: How to get users to do what you want using “Choice Architecture”

In this episode, the Roy Bendor Cohen, founder of Q – Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process – can help us marketers and product people to drive user behavior to here we want it to go.

We cover areas like how use “loss aversion” to increase sales, about how to use “framing” to talk about your product, features and pricing and how to instead of persuading people to think different, making sure your product and goals are designed in a way that it aligns with your and your user’s goals

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Episode 013: How this app got featured on the App store and at apple events! (at a $0 budget)

In today’s episode, Genady Okrain, founder of Momento’ shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices.

If you’re thinking he spent millions of dollars – guess again. We’re talking near 0 budget.

Listen to the show to hear his story:

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Episode 009: Steve Job’s marketing rules broken & Nike wins the jackpot

In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’).

We also share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website. 

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Episode 002: Is Brand Narrative as addictive as cocaine?

In this episode, we discuss what does “narrative is the new branding” even means(?).

We also talk about – how would you increase sales of a well established urban branded beer at the new locations across the country?

And somewhere there at the end – we get real with some damn dark predictions about the future of VR and Social Media. 

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