Episode 027: The secrets to becoming a Technical Marketer! (Elad Levy)

Elad Levy, now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. 

In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. 

He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. 

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Episode 026: Super Bowl 2019 Commercials Breakdown

Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you?

In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us – good (You did good Pampers!) and bad (yes, we’re looking at you  TurboFax creepy ad!).

So what were the best commercials (and why) and who creeped us out? And who did we think just shows plain out disrespect to the legacy?

Yup, we talk about it all in the week’ episode. 

Also! We were honoured to have Rise’s star and Super male model Blake Korman with us! 

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Episode 025: Growing A company within a company (With Danielle Sharabi from ‘Gett Delivery’ )

Danielle Sharabi took over Gett Delivery’s growth pretty early on in the product’s lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more ‘same day’ deliveries and finding the right product-market fit for the service.

In this episode, Danielle shares stories and tactics she in her 5 people team used to grow Gett Delivery. She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even means) and how thinking differently and being scrappy can help young companies to win the game better than huge media budgets.

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Episode 024: Building a product-based community (With Magali Bursztyn)

Magali  Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. 

In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of their lives and how to build  a brand that is human and people care about. 

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Episode 023: Strategy vs. Tactics! with Yan Yanko.

Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel.

Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign.

In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thinking about your marketing.

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Episode 022: Building products for developers & lessons from Google, Slack & Twitch

Amir Shevat has done some impressive things in his career. If you’re a startup founder or working for a startup, you might’ve encountered his efforts before, knowingly or not.

From driving the Startup Ecosystem Development for Google, to
being the director of developer’s relations for Slack (if you’re using any Slack integration – this is the man you should thank) to his current role, where he is in charge of building products and tools to enrich the developer’s experience for Twitch.

In this episode, Amir blows our mind explaining why Twitch is the future of broadcasted sports and interactive viewing experience, what marketers need to know about it and how to work with Twitch influencers and more.

Amir also shares insights from what he learned from working at Google, Slack, and Twitch (Amazon). He talks about process, project management, and building better products for your users.

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Episode 021: The process Monday.com uses to manage product growth (With Michal Lupo)

Michal Lupo is the Growth Product Manager of Monday.com ’s, a visual project management platform that helps you to Plan, organize and track projects in one collaborative visual space.

In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with them and run the experimentations cycle to help grow their product’s retention and adoption rate.

You’ll get insights into how a fast growing company like Monday.com treats their growth, how its teams operate and what the day to day of the process looks like.

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Episode 020: How to market to developers! (lessons from Coralogix)

In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. 

If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about. 

He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract.

As a marketer, this episode is full of golden nuggets. 

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Episode 019: Key Insights we’ve learned from our podcast guests so far

In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot.

For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us.

We talk about building communities, re-thinking process, product perfection and feature marketing – and so much more.

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Episode 018: Elementor’s untold journey to 1 Million users!

In this episode, Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.

Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continue to grow its popularity and its secret sauce to its success.

Elementor is one of the leading (if not THE leading) WordPress theme builders, and ranked 20# in the overall WordPress Plugin popularity chart.

Check out this episode to learn how they went from 0 to 1 Million active users in less than 2.5 years.

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