Episode 023: Strategy vs. Tactics! with Yan Yanko.

Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel.

Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign.

In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thinking about your marketing.

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Episode 022: Building products for developers & lessons from Google, Slack & Twitch

Amir Shevat has done some impressive things in his career. If you’re a startup founder or working for a startup, you might’ve encountered his efforts before, knowingly or not.

From driving the Startup Ecosystem Development for Google, to
being the director of developer’s relations for Slack (if you’re using any Slack integration – this is the man you should thank) to his current role, where he is in charge of building products and tools to enrich the developer’s experience for Twitch.

In this episode, Amir blows our mind explaining why Twitch is the future of broadcasted sports and interactive viewing experience, what marketers need to know about it and how to work with Twitch influencers and more.

Amir also shares insights from what he learned from working at Google, Slack, and Twitch (Amazon). He talks about process, project management, and building better products for your users.

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Episode 021: The process Monday.com uses to manage product growth (With Michal Lupo)

Michal Lupo is the Growth Product Manager of Monday.com ’s, a visual project management platform that helps you to Plan, organize and track projects in one collaborative visual space.

In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with them and run the experimentations cycle to help grow their product’s retention and adoption rate.

You’ll get insights into how a fast growing company like Monday.com treats their growth, how its teams operate and what the day to day of the process looks like.

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Episode 020: How to market to developers! (lessons from Coralogix)

In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. 

If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about. 

He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract.

As a marketer, this episode is full of golden nuggets. 

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Episode 019: Key Insights we’ve learned from our podcast guests so far

In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot.

For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us.

We talk about building communities, re-thinking process, product perfection and feature marketing – and so much more.

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Episode 018: Elementor’s untold journey to 1 Million users!

In this episode, Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.

Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continue to grow its popularity and its secret sauce to its success.

Elementor is one of the leading (if not THE leading) WordPress theme builders, and ranked 20# in the overall WordPress Plugin popularity chart.

Check out this episode to learn how they went from 0 to 1 Million active users in less than 2.5 years.

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Episode 017: How to get users to do what you want using “Choice Architecture”

In this episode, the Roy Bendor Cohen, founder of Q – Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process – can help us marketers and product people to drive user behavior to here we want it to go.

We cover areas like how use “loss aversion” to increase sales, about how to use “framing” to talk about your product, features and pricing and how to instead of persuading people to think different, making sure your product and goals are designed in a way that it aligns with your and your user’s goals

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Episode 16: How to bootstrap your way to 22,000 users (With the co-founders of Poptin)

In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!

We’re talking about a company that didn’t raise any money – and on the first day of their beta launch already started making money. Before there was a pricing page!

Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first. 

Also, they are the first guests to bring us Whiskey! 

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Episode 15: How to work with a creative & get the best results.

In this episode Roy Interviews Jonathan on what is the best way to work with a creative!

Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.

They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.

On this episode, Jonathan sets it all clear and talks about how to get the most out of your creative person. You basically get the behind the scenes look to the process Jonathan used to create crushing campaign for companies like Moovit, Facebook, Wix and more.

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Episode 14: Come learn from the Master of Influencer Marketing!

In today’s episode, we have a crazy special guest – Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself – we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.

He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands.

BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.

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