Episode 018: Elementor’s untold journey to 1 Million users!

In this episode, Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.

Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continue to grow its popularity and its secret sauce to its success.

Elementor is one of the leading (if not THE leading) WordPress theme builders, and ranked 20# in the overall WordPress Plugin popularity chart.

Check out this episode to learn how they went from 0 to 1 Million active users in less than 2.5 years.

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Episode 017: How to get users to do what you want using “Choice Architecture”

In this episode, the Roy Bendor Cohen, founder of Q – Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process – can help us marketers and product people to drive user behavior to here we want it to go.

We cover areas like how use “loss aversion” to increase sales, about how to use “framing” to talk about your product, features and pricing and how to instead of persuading people to think different, making sure your product and goals are designed in a way that it aligns with your and your user’s goals

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Episode 16: How to bootstrap your way to 22,000 users (With the co-founders of Poptin)

In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!

We’re talking about a company that didn’t raise any money – and on the first day of their beta launch already started making money. Before there was a pricing page!

Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first. 

Also, they are the first guests to bring us Whiskey! 

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Episode 15: How to work with a creative & get the best results.

In this episode Roy Interviews Jonathan on what is the best way to work with a creative!

Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.

They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.

On this episode, Jonathan sets it all clear and talks about how to get the most out of your creative person. You basically get the behind the scenes look to the process Jonathan used to create crushing campaign for companies like Moovit, Facebook, Wix and more.

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Episode 14: Come learn from the Master of Influencer Marketing!

In today’s episode, we have a crazy special guest – Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself – we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.

He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands.

BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.

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Episode 013: How this app got featured on the App store and at apple events! (at a $0 budget)

In today’s episode, Genady Okrain, founder of Momento’ shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices.

If you’re thinking he spent millions of dollars – guess again. We’re talking near 0 budget.

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Episode 012: How F#%@ Up Nights went from an idea to sold out events!

In today’s episode, Leora Golomb, founder of Fuckup Nights Israel, stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how she grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.

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Episode 011: How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]

In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).

Do you think it was pure luck and guesses? no no. There’s a process here – and Yoav talks about it all!

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Episode 10: How to never run out of content ideas (like ever!!!)

In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog! 

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Episode 009: Steve Job’s marketing rules broken & Nike wins the jackpot

In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’).

We also share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website. 

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